Description
THE BETTER HALF WINES
Jump in, savour the moment.
The Better Half Wines are delicious, fruit driven styles designed to be enjoyed.
Flavours:
Bright citrus flavours with a pop of guava dominate the palate. The vibrant
acidity helps carry the wine on a long rolling finish with ends with a little dash of salinity.
Food Matches:
Enjoy al fresco with freshly grilled snapper or a plate of oysters and a squeeze of lime. Or pair it with the fresh herby flavours of a tabbouleh salad.
Reviews for the 2021:
“Scents of cut grass, grapefruit zest and basil draw you into this charmer at first sip, which delivers a glaze of pineapple, a pinch of oregano, a hint of spearmint, and a touch of salinity.” Tasting Panel Magazine.
THE BIG QUESTION
What do you name your wine brand when your wife is a well-known New Zealand winemaker with a successful label of her own? To George, the answer was obvious. He gave a smirk and chose the tongue-in-cheek name ‘The Better Half’.
It was a bold move, but George is a game-for-it kinda guy. With a roll of the eyes from wife Jules, George dusted off his winemaking hat and dived in.
WHO IS THE BETTER HALF?
Growing up in rural South Canterbury in a family with a long history of aviation, it was only a matter of time before George Elworthy got the flying bug himself. He’s now a part-time pilot, amateur aircraft restorer, angel investor, and avid mountain biker. He’s also an experienced winemaker but that’s a bit hard to fit on a business card, so he’s content to be known as “the better half”.
WHAT’S ON THE LABEL?
Aside from Jules, George’s other great love is vintage aircraft, so we’ve given a nod to both on The Better Half packaging. Look for the stylised bird emblems reminiscent of those found throughout the airline industry. George spends plenty of time staring at rivets while he works to restore an old Fairchild aeroplane, so you’ll also see those embossed on the label.
Two birds on the label represent George and Jules. The strong eagle is George: a daring risk-taker who is always looking to the future. The gentle dove is Jules: the loving peacemaker of the family who is admired for her more cautious, meticulous approach.
Together, they make an unflappable, formidable team who complement each other perfectly. George and Jules dared to dream big and now they fly high with a successful stable of world-class wines tucked under their wings.
https://www.thebetterhalfwine.com/
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