Since 1956, the Piedmont winemaker Michele Chiarlo has foreshadowed the continuing quest for quality on the part of so many of Italy's conscientious producers. From the beginning, the Chiarlo family winery has made superior Barberas and high quality Barolos that today are consistently among the most renowned expressions of these wines. Now, additional varieties help carry the firm’s reputation for purity of grape variety and terroir.
SETTING A STANDARD BEFORE DOC
Over the years, Michele Chiarlo has realized a success and recognition brought by constant pursuit of quality. Today’s winery was built on the business of Chiarlo's father: the estate vineyards and family home in Calamandrana and the cellars and bottling facility in nearby Susa. But the firm's early years were difficult ones. Prior to the establishment of the DOC laws, establishing a reputation for consistently superior quality was a long proposition for a new producer. Excellent, small-production wines often went unrecognized in the absence of a universal and uniform system of classification to set forth methods, varieties and zones—even if that system today has been outdistanced by many producers.