At Mmmm...Just Enjoy., we believe that when you open a bottle of wine and take a sip, you should be able to breathe in, exhale (perhaps as you say "Mmmm") ...and Just Enjoy.  Our signature Proseccos and Italian wines don't look like other Italian brands you've tried (or avoided) in the past, because we're NOT like other brands.  In fact...we're here to share a different side of wine than you might currently know and along the way, hopefully help you enjoy life and feel the freedom to be yourself.  We thrive on going against the grain...living boldly...loving strongly...and smiling joyfully.

With that in mind, we also believe:

1. Wine shouldn't be complicated or intimidating.  It is meant to be enjoyed and to positively enhance or transform your experiences.  That is why we created a playful logo, not just to express how you can feel drinking our wine, but to hopefully make you feel a bit more comfortable and at ease walking down the wine aisle and reaching for one of our wines. 

2. Wine should be for everyone (of legal drinking age) who desires it and for any occasion.  We’ve worked to create wines that satisfy a range of palettes, so you can be assured that when you bring one of our wines to your next occasion, it will be a crowd pleaser.  We’ve also spent much time designing a fresh, eye catching label that reflects our attitudes and that can add a touch of excitement or spark conversation, day or night, picnic or gala, business or leisure, or nearly anything in between...and we are working to build a diverse group of ambassadors and advisors, to ensure we remain inclusive.  Finally, we worked tirelessly to bring it all to you at a fair price, so you can have your wine and drink it too!

3. Wine should make life more colorful!  While this can certainly be translated literally, we see it more as the idea of being able to experience, appreciate, delight  and express ourselves in the infinite shades of color that make up our lives and the world around us.  We also want you to feel  free to be yourself, take a moment or two to be in the moment & enjoy every sip!  And on those gloomy days, our community will be there for you too.

4. And finally, that wine should always be enjoyed responsibly. In fact, you don’t have to drink any of our wines to adopt our philosophy!  After all, we understand that for a number of reasons, wine isn’t for everyone.  That is why we developed a line of people & planet-conscious merch, are hosting a number of virtual and in-person activations, and plan to eventually have no-alcohol beverage options so that if you want to break out of the mold & share in the philosophy & energy of our company, whether you drink wine or not, you can!